Vol. 5 No. 4

(July-August Issue, 2023)

Published: 2023-06-30

Research Article

Financial Literacy Level of Dry Market Vendors

Fershie D. Yap, Jennelyn R. Artates

01-05
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Gold Exchange Traded Funds (ETFs), Take Profit / Stop Loss Prediction using Machine Learning

Tamer Shawky

06-17
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Correlation Analysis between Employee Productivity, Absenteeism and Illnesses in BPO Industry.

Claudette Alonsabe, Siony Grace Esteves, Seño Barry, Kevin Jamir Pigao, Bernard Letrero, Mark Anthony Pelegrin

18-28
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Resource-Based View in Marketing Literature

Meziyet UYANIK

29-39
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Analysis of the Marketing Strategy of the New Product Innovation in the Highly Saturated Fast-Moving Consumer Good (FMCG) Market: Study Case: ABC Sweet Soy Sauce with Flavor from the Kraft Heinz Company in Indonesia)

Megawati irawan, Dina Dellyana

40-51
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Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana

Hannan Cinthya, Sonny Rustiadi

52-71
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Impacts of Business Architecture in the Context of Digital Transformation: An Empirical Study Using PLS-SEM Approach

Dennis O'Higgins

72-84
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Promotion: Rights and Barriers

Gassim H. Dohal

85-88
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The Impact of Accounting System Effectiveness in Organizing Financial Management in Companies: A Field Study

Ahmad Jamil Mohammad Abdoh

89-103
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CSR Efforts for Achieving the SDGs: A Study of PT Hengjaya Mineralindo

Muchtazar Muchtazar , Harry Cahyono, Firman Setiawan , Rakhmat Hidayat , La Ode Fitrah

104-109
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Analysis of Social Media Marketing (SMMas) Strategy in Increasing Brand Awareness and Consumer Purchase Intentions

Billy Prayoga, Detya Wiryany , Maudy Rizkiana Poedjadi

110-115
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Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

Detya Wiryany, Maudy Rizkiana Poedjadi , Ita Rahmawati

116-122
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History, Tourist Attraction and Electronic Word of Mouth (EWOM) on Visiting Decisions at Jambi City Tourist Destinations

Sylvia Kartika WB, Fitri Widiastuti

123-129
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Self-Determination Theory: The Mediating Role of Generational Differences in Employee Engagement

Charles Nwoko, Khashayar Yazdani

130-142
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Examining the Influence of Innovation, Market Orientation, and Entrepreneurial Orientation on Marketing Performance in the Batik Industry

David Andriyan, Muhammad Sholahuddin, Imronudin

143-151
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AI-Enhanced Stock Market Prediction: Evaluating Machine Learning Models for Financial Forecasting in the USA

Mir Mohtasam Hossain Sizan, Bimol Chandra Das, Reza E Rabbi Shawon, MD. Sohel Rana, Md Abdullah Al Montaser, Anchala Chouksey, Laxmi Pant

152-166
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Optimizing Online Sales Strategies in the USA Using Machine Learning: Insights from Consumer Behavior

Rabeya Akter, Md Nasiruddin, Farhana Rahman Anonna, MD Rashed Mohaimin, Md Boktiar Nayeem, Adib Ahmed, Afrin hoque jui, Shah Alam

167-183
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