Representing Islam: The Portrayal of Religion and Gender Through Fiction in Travel Literature

Authors

  • Meriem Rafik Faculty of Letters and Human Sciences, Cadi Ayyad University, Marrakech, Morocco
  • Jamaa Ouchouid Faculty of Letters and Human Sciences, Cadi Ayyad University, Marrakech, Morocco

DOI:

https://doi.org/10.32996/ijls.2025.5.3.2

Keywords:

Orientalism, discourse, tourism advertising

Abstract

This study investigates Western orientalist viewpoints in the promotion of non-Western tourism destinations. The research focuses on narratives produced by Western advertisers which incorporate themes of religion and superstition. The study aims first to identify orientalist ideologies embedded within promotional discourse. Additionally, it examines the power dynamics exerted by advertising entities over both the Western tourist and the local Moroccan population.

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Published

2025-09-27

Issue

Vol. 5 No. 3

Section

Research Article

How to Cite

Rafik, M., & Jamaa Ouchouid. (2025). Representing Islam: The Portrayal of Religion and Gender Through Fiction in Travel Literature. International Journal of Linguistics Studies , 5(3), 07-11. https://doi.org/10.32996/ijls.2025.5.3.2